UX Design
Furniture Discovery App
B2B UX insights from an iF Design Award submission (NDA-protected.)
Role:
UX Researcher
Team:
Multidisciplinary team under the direction of Minjung Kim
Timeline:
6 weeks
Tools:
Figma
Figma
Figma
OVERVIEW
OVERVIEW
OVERVIEW
I was a UX Researcher on a B2B furniture discovery app, designed as an entry for the iF Design Award. Due to a non-disclosure agreement, I can't share detailed visuals or documentation—but the lessons I learned about user research, instinctive design, and designing for both businesses and end users are well worth sharing.
DIRECT CONTRIBUTIONS
I conducted user research to understand apartment-dweller pain points around furniture discovery; I facilitated usability testing on early concepts and synthesized insights into product recommendations; and I proposed features designed to align user behaviors with backend tagging and analytics needs.
LESSON #1
Great B2B Research Starts with Users, but Must Serve the Business.
Image by Charles Deluvio
This was my first time contributing to a product that served both end users and businesses. While my direct work was focused on user research, I had to constantly think about how insights would support B2B goals, such as patterns in user behavior that could generate meaningful data for business clients. It taught me how to ask better questions, and how to frame insights to serve multiple layers of stakeholders
LESSON #2
LESSON #1
LESSON #3
LESSON #1
LESSON #2
LESSON #1
TRUST YOUR INSTINCT, BUT MORE IMPORTANTLY VALIDATE IT.
Image by Jakub Żerdzicki
Early in the project, I proposed a few features based on my intuition and user empathy. During testing, several participants independently requested those exact features, which affirmed that my instincts were aligned with user needs. However, user feedback didn’t just confirm the ideas—it expanded them. Users suggested the same features, but also expanded upon them to reflect their personal wants and needs. It reminded me that even good instincts should always be validated and refined through research.
LESSON #3
BE SURE TO BALANCE STAKEHOLDER GOALS WITH REAL USER NEEDS.
Image by Jeppe H. Jensen
This project had three audiences: the user, the client, and the design award jury. I learned how to hold space for all three without compromising core value. It taught me how to spot trade-offs, advocate for the user, and stay focused on outcomes—not just outputs. This balance became a guide.
LESSON #4
TEAM HEALTH IS PRODUCT HEALTH.
LESSON #4
Image by Antonio Janeski
LESSON #5
I witnessed firsthand how communication within the team shaped the quality of the work. When communication broke down, so did momentum. When it flowed clearly, especially under pressure, the project shined. I learned that strong leadership isn’t about control, but about clarity, trust, and setting a tone that invites collaboration.
LESSON #5
LESSONS AREN’T JUST TO BE LEARNED. THEY’RE TO BE APPLIED.
Image by me. :)
What made this project stick with me wasn’t just what I discovered, it’s how I’ve applied those lessons since. Whether it’s structuring interviews or proposing features with clearer rationale, I now approach my work with more focus, empathy, and confidence. Every insight became a new tool.
Problem :
More Projects
UX Design
Furniture Discovery App
B2B UX insights from an iF Design Award submission (NDA-protected.)
Role:
UX Researcher
Team:
Multidisciplinary team under the direction of Minjung Kim
Timeline:
6 weeks
Tools:
Figma Arduino
Figma Arduino
Figma Arduino
OVERVIEW
OVERVIEW
OVERVIEW
I was a UX Researcher on a B2B furniture discovery app, designed as an entry for the iF Design Award. Due to a non-disclosure agreement, I can't share detailed visuals or documentation—but the lessons I learned about user research, instinctive design, and designing for both businesses and end users are well worth sharing.
goals & success metrics
Solution :
LESSON #1
DESIGING RESEARCH IN A B2B CONTEXT
LESSON #2
Problem :
Problem :
Problem :
DIRECT CONTRIBUTIONS
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
More Projects
Role:
UX Researcher
Team:
Multidisciplinary team under the direction of Minjung Kim
Client :
Figma
Timeline:
6 weeks
Tools:
Figma Arduino
UX Design
Furniture Discovery App
B2B UX insights from an iF Design Award submission (NDA-protected.)
Role:
UX Researcher
Team:
Multidisciplinary team under the direction of Minjung Kim
Timeline:
6 weeks
Tools:
Figma
Figma
Figma
OVERVIEW
OVERVIEW
OVERVIEW
I was a UX Researcher on a B2B furniture discovery app, designed as an entry for the iF Design Award. Due to a non-disclosure agreement, I can't share detailed visuals or documentation—but the lessons I learned about user research, instinctive design, and designing for both businesses and end users are well worth sharing.
DIRECT CONTRIBUTIONS
I conducted user research to understand apartment-dweller pain points around furniture discovery; I facilitated usability testing on early concepts and synthesized insights into product recommendations; and I proposed features designed to align user behaviors with backend tagging and analytics needs.
LESSON #1
Great B2B Research Starts with Users, but Must Serve the Business.
Image by Charles Deluvio
This was my first time contributing to a product that served both end users and businesses. While my direct work was focused on user research, I had to constantly think about how insights would support B2B goals, such as patterns in user behavior that could generate meaningful data for business clients. It taught me how to ask better questions, and how to frame insights to serve multiple layers of stakeholders
LESSON #2
LESSON #1
LESSON #3
LESSON #1
LESSON #2
LESSON #1
TRUST YOUR INSTINCT, BUT MORE IMPORTANTLY VALIDATE IT.
Image by Jakub Żerdzicki
Early in the project, I proposed a few features based on my intuition and user empathy. During testing, several participants independently requested those exact features, which affirmed that my instincts were aligned with user needs. However, user feedback didn’t just confirm the ideas—it expanded them. Users suggested the same features, but also expanded upon them to reflect their personal wants and needs. It reminded me that even good instincts should always be validated and refined through research.
LESSON #3
BE SURE TO BALANCE STAKEHOLDER GOALS WITH REAL USER NEEDS.
Image by Jeppe H. Jensen
This project had three audiences: the user, the client, and the design award jury. I learned how to hold space for all three without compromising core value. It taught me how to spot trade-offs, advocate for the user, and stay focused on outcomes—not just outputs. This balance became a guide.
LESSON #4
TEAM HEALTH IS PRODUCT HEALTH.
LESSON #4
Image by Antonio Janeski
LESSON #5
I witnessed firsthand how communication within the team shaped the quality of the work. When communication broke down, so did momentum. When it flowed clearly, especially under pressure, the project shined. I learned that strong leadership isn’t about control, but about clarity, trust, and setting a tone that invites collaboration.
LESSON #5
LESSONS AREN’T JUST TO BE LEARNED. THEY’RE TO BE APPLIED.
Image by me. :)
What made this project stick with me wasn’t just what I discovered, it’s how I’ve applied those lessons since. Whether it’s structuring interviews or proposing features with clearer rationale, I now approach my work with more focus, empathy, and confidence. Every insight became a new tool.
Problem :
More Projects
UX Design
Furniture Discovery App
B2B UX insights from an iF Design Award submission (NDA-protected.)
Role:
UX Researcher
Team:
Multidisciplinary team under the direction of Minjung Kim
Timeline:
6 weeks
Tools:
Figma Arduino
Figma Arduino
Figma Arduino
OVERVIEW
OVERVIEW
OVERVIEW
I was a UX Researcher on a B2B furniture discovery app, designed as an entry for the iF Design Award. Due to a non-disclosure agreement, I can't share detailed visuals or documentation—but the lessons I learned about user research, instinctive design, and designing for both businesses and end users are well worth sharing.
goals & success metrics
Solution :
LESSON #1
DESIGING RESEARCH IN A B2B CONTEXT
LESSON #2
Problem :
Problem :
Problem :
DIRECT CONTRIBUTIONS
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
More Projects
Role:
UX Researcher
Team:
Multidisciplinary team under the direction of Minjung Kim
Client :
Figma
Timeline:
6 weeks
Tools:
Figma Arduino
UX Design
Furniture Discovery App
B2B UX insights from an iF Design Award submission (NDA-protected.)
Role:
UX Researcher
Team:
Multidisciplinary team under the direction of Minjung Kim
Timeline:
6 weeks
Tools:
Figma
Figma
Figma
OVERVIEW
OVERVIEW
OVERVIEW
I was a UX Researcher on a B2B furniture discovery app, designed as an entry for the iF Design Award. Due to a non-disclosure agreement, I can't share detailed visuals or documentation—but the lessons I learned about user research, instinctive design, and designing for both businesses and end users are well worth sharing.
DIRECT CONTRIBUTIONS
I conducted user research to understand apartment-dweller pain points around furniture discovery; I facilitated usability testing on early concepts and synthesized insights into product recommendations; and I proposed features designed to align user behaviors with backend tagging and analytics needs.
LESSON #1
Great B2B Research Starts with Users, but Must Serve the Business.
Image by Charles Deluvio
This was my first time contributing to a product that served both end users and businesses. While my direct work was focused on user research, I had to constantly think about how insights would support B2B goals, such as patterns in user behavior that could generate meaningful data for business clients. It taught me how to ask better questions, and how to frame insights to serve multiple layers of stakeholders
LESSON #2
LESSON #1
LESSON #3
LESSON #1
LESSON #2
LESSON #1
TRUST YOUR INSTINCT, BUT MORE IMPORTANTLY VALIDATE IT.
Image by Jakub Żerdzicki
Early in the project, I proposed a few features based on my intuition and user empathy. During testing, several participants independently requested those exact features, which affirmed that my instincts were aligned with user needs. However, user feedback didn’t just confirm the ideas—it expanded them. Users suggested the same features, but also expanded upon them to reflect their personal wants and needs. It reminded me that even good instincts should always be validated and refined through research.
LESSON #3
BE SURE TO BALANCE STAKEHOLDER GOALS WITH REAL USER NEEDS.
Image by Jeppe H. Jensen
This project had three audiences: the user, the client, and the design award jury. I learned how to hold space for all three without compromising core value. It taught me how to spot trade-offs, advocate for the user, and stay focused on outcomes—not just outputs. This balance became a guide.
LESSON #4
TEAM HEALTH IS PRODUCT HEALTH.
LESSON #4
Image by Antonio Janeski
LESSON #5
I witnessed firsthand how communication within the team shaped the quality of the work. When communication broke down, so did momentum. When it flowed clearly, especially under pressure, the project shined. I learned that strong leadership isn’t about control, but about clarity, trust, and setting a tone that invites collaboration.
LESSON #5
LESSONS AREN’T JUST TO BE LEARNED. THEY’RE TO BE APPLIED.
Image by me. :)
What made this project stick with me wasn’t just what I discovered, it’s how I’ve applied those lessons since. Whether it’s structuring interviews or proposing features with clearer rationale, I now approach my work with more focus, empathy, and confidence. Every insight became a new tool.
Problem :
More Projects
UX Design
Furniture Discovery App
B2B UX insights from an iF Design Award submission (NDA-protected.)
Role:
UX Researcher
Team:
Multidisciplinary team under the direction of Minjung Kim
Timeline:
6 weeks
Tools:
Figma Arduino
Figma Arduino
Figma Arduino
OVERVIEW
OVERVIEW
OVERVIEW
I was a UX Researcher on a B2B furniture discovery app, designed as an entry for the iF Design Award. Due to a non-disclosure agreement, I can't share detailed visuals or documentation—but the lessons I learned about user research, instinctive design, and designing for both businesses and end users are well worth sharing.
goals & success metrics
Solution :
LESSON #1
DESIGING RESEARCH IN A B2B CONTEXT
LESSON #2
Problem :
Problem :
Problem :
DIRECT CONTRIBUTIONS
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
More Projects
Role:
UX Researcher
Team:
Multidisciplinary team under the direction of Minjung Kim
Client :
Figma
Timeline:
6 weeks
Tools:
Figma Arduino